You ever find yourself wondering how people or governments or businesses can make the same stupid mistakes over and over again? Do you ever sit and wonder why YOU sometimes make the same stupid mistake over and over? I know I do (Me not you!). We certainly have gotten our share of examples in this latest financial debacle. It used to take us a decade or two to repeat the same awful mistakes. Now? A couple of years? A couple of months?
Anyway, I was thinking about this this morning while driving on the Hutchinson Parkway in New York. There is a radio station in New York, WRXP (101.9 on your FM dial!) that started up a little more than a year ago. They brought a programing concept that the terrestrial radio world has been dying for....forever! Rather than call themselves a "Classic Rock" station and play the same 500 songs from bands that cut their last record twenty years or more ago, WRXP mixed in all the new great stuff being put out by new bands, "alternative" music that has been around for a while but never got the airplay on the big Rock n' Roll stations AND classic rock. In fact, what is really refreshing about what WRXP did was, a lot of times when they play someone like The Stones, they play songs like "Winter" from the "Goats Head Soup" album as opposed to "Angie" for the 11 millionth time.
The station was lean and mean. Between their programing and cheap, yet effective promotions, within a year they literally wiped out most of the other rock stations. There's one big one left, WAXQ, which is fine because the listening area is big enough for both of them. So I'm in the car listening to WRXP and I hear the disk jockey Matt Pinfield say, "So here we are, broadcasting live from London England!" and I say to myself, "WTF? Why are you in England?" Apparently, Matt and his partner are set up in London all week to celebrate "Beatles Day". Tomorrow, the Beatles will release all their albums, remastered as well as launch the video game "Beatles Rock Band". Tomorrow, the WRXP crew will be broadcasting from the Abbey Roads studio. Meanwhile, Pinfield is telling us all about the super cool hotel he is staying at and all the celebrities he is seeing there. Also, they happen to be interviewing guests, like they do every morning. However, the guests are in the New York studio and Matt and his partner are in London! That's cost effective. I guess it could have been worse. WRXP could have flown the guests over to London to speak to Matt!
All I am thinking as I was listening was, "How much money is this costing??" Did sponsors pay more to pop an advert during Pinfield's London broadcasts...in a depression? I seriously doubt it and if anyone did they should be canned! In one year, a tightly run business with a great plan and a tight budget is now spending Lord knows what so they can be in London, as if anyone give's a rat's ass! Maybe Pinfield gets Paul McCartney on for an interview? Who cares, the man gets interviewed in New York ALL THE TIME. Ringo too! These idiots are repeating probably all the mistakes the stations that have gone out of business have made, number one being spending enormous sums of money on sh*t no business person is going to pay them for. Morons.
Oh, and as I was ranting traffic on the Hutch screeched to a halt. The culprit? A big 18 wheel tractor trailer got on the Hutch AGAIN. There's about a thousand warnings all over the parkway telling trucks they are not allowed on and if they get on they wont fit under the underpasses the parkway has every mile or so! I was able to do some fancy rerouting and got around the disaster. Trucker hauling onions hit the underpass and literally sheered off the roof of the trailer. Onions EVERYWHERE. The cab was fine so I am pretty sure the driver didn't get seriously hurt. However, I am sure he won't have a job with his trucking company by tomorrow and I am sure the fine his company is going to get hit with, especially because Westchester County will have to spend hundreds of thousands of dollars to make sure the underpass he hit is structurally sound, may put them out of business or hit their insurance so bad that it may not get renewed. This happens about once a month on New York's parkways. Another fine example of people doing the same stupid thing over and over.